Write your book

One of the most frequent questions I get is how do I write a book? And then after that, how do I promote it?

Here’s a question I got on my blog recently:
“Would you have any suggestions for how I can get more exposure for my book?”

There’s no easy answer to that, except to do whatever you can to market to as many people as possible. Social media is a great buzzword, but what does it really mean? Facebook Twitter, plaxo,
linked in and anything on the net are all ways to get the word out.

You have to take responsibility for your own marketing…
Don’t rely on a publisher, because they’re relying on you. Books sell because authors sell them!

How can you sell yourself and your book?

1- become an expert
Whatever it is you like to do, blog about. Write articles. Write ezines, do radio interviews. Get a niche and become an expert.

2- cross-pollinate.
Do all you can to associate with different groups.
Get out of your comfort zone into a lot of different groups of people,
in many mediums.

3- write, market and publish your book.

Books are the new brochure.
Use your book to get speaking engagements, send to CEOs, and get your legacy and wisdom to the world…

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